Branch is conveniently located on East 54th Street between 2nd and 3rd Avenue, in the area of New York City known as Midtown East. This neighborhood stretches from 42nd Street north to 59th Street, and East of Fifth Avenue to the East River.

There is plenty to do and see right on our street, including the original Studio 54 building, The Zigfield Theatre, The Lipstick Building, The Citicorp Building, and the Gucci store.

The extended neighborhood is home to Grand Central Station and the United Nations Building, with some of the world's most well known department stores also nearby: Bergdorf Goodman, FAO Schwartz, Tiffany's and Saks Fifth Avenue. Central Park South is just a short walk away, famous for its horse-drawn carriage rides and the Plaza Hotel as its cornerstone.

Hotels and casual and fine dining abound in the area. For a hotel guide, please click here.